Divert’s Search for Britain’s Rudest Produce
This Valentine’s Day, we’re celebrating wonky fruit and veg.
Divert has partnered with WonkyVegBoxes to find the UK’s rudest-looking produce. The cheekiest carrot, the most suggestive strawberry, or the parsnip with real personality.
It’s a light-hearted competition with a serious aim: starting a conversation about food waste and the perfectly good produce that’s rejected simply for how it looks.
If your fruit or veg made you laugh, blush, or do a double take, we want to see it.
What’s the prize?
The winning entry will receive:
One fruit box and one vegetable box from WonkyVegBoxes.
Why we’re doing this
A huge amount of food is wasted before it ever reaches our plates. Misshapen, oversized, or unusual-looking fruit and vegetables are often rejected, despite being just as good to eat.
By celebrating imperfect produce, we’re shining a light on how small attitude changes can help reduce food waste — sometimes with a bit of humour along the way.
Enter your veg!
Terms and conditions
1. Eligibility
Open to residents of the United Kingdom aged 18 or over
Employees of Divert, WonkyVegBoxes.co.uk, or anyone directly involved in the promotion, and their immediate families, are not eligible to enter
2. How to enter
Submit a photograph of your fruit or vegetable via the competition entry form
All entries must be original and your own work
Multiple entries are allowed
Entries must be submitted before 20 February
3. Competition rules
Entries must be suitable for public sharing and must not contain offensive or illegal content
By entering, participants grant Divert and WonkyVegBoxes.co.uk permission to use, reproduce, and publish submitted images for competition-related promotional purposes, including press, website, and social media
Entrants retain copyright of their images
4. Judging and winner selection
The winner will be chosen internally by Divert based on creativity, humour, and overall “rudest” appearance
The judges’ decision is final
The winner will be contacted by email within a reasonable period after the closing date
5. Prize
The prize consists of one fruit box and one vegetable box from WonkyVegBoxes.co.uk
The prize is non-transferable, non-exchangeable, and no cash alternative is available
Please note: WonkyVegBoxes.co.uk is unable to deliver to the Scottish Highlands. In the event that the winner resides in this area, an alternative prize of equal value will be offered.
A substitute prize of equal or greater value may be offered if required
6. Publicity
By entering, participants agree to their name, photo, and entry being shared publicly in connection with the competition
7. Data protection
Personal data will be used solely for administering the competition
Data will not be shared for marketing purposes without consent
All data will be processed in line with Divert’s privacy policy
8. Limitation of liability
Divert and WonkyVegBoxes.co.uk accept no responsibility for lost, late, or incomplete entries or technical issues
By entering, participants agree to release both parties from liability related to participation or prize delivery
9. General
Divert reserves the right to amend, suspend, or cancel the competition at any time
These Terms & Conditions are governed by the laws of England and Wales
