Divert’s Search for Britain’s Rudest Produce
This Valentine’s Day, we’re celebrating wonky fruit and veg.
Divert has partnered with WonkyVegBoxes to find the UK’s rudest-looking produce. The cheekiest carrot, the most suggestive strawberry, or the parsnip with real personality.
It’s a light-hearted competition with a serious aim: starting a conversation about food waste and the perfectly good produce that’s rejected simply for how it looks.
If your fruit or veg made you laugh, blush, or do a double take, we want to see it.
What’s the prize?
The winning entry will receive:
One fruit box and one vegetable box from WonkyVegBoxes.
Why we’re doing this
A huge amount of food is wasted before it ever reaches our plates. Misshapen, oversized, or unusual-looking fruit and vegetables are often rejected, despite being just as good to eat.
By celebrating imperfect produce, we’re shining a light on how small attitude changes can help reduce food waste — sometimes with a bit of humour along the way.
